AI for content managers
Page summary:Strapi AI helps content managers design content structures, translate content, and generate asset metadata from the admin panel. It is Strapi-managed on the GrowthThis feature is available with a Growth plan. plan. On the EnterpriseThis feature is available with an Enterprise plan. plan, it is powered by your own AI key, for translations and asset metadata only. Strapi also includes a built-in MCP server that lets AI clients manage content through natural language.
This page sums up the AI-powered capabilities available to content managers in Strapi: the AI features built into the admin panel, and the MCP server that lets AI clients manage your content.
Strapi AI
GrowthThis feature is available with a Growth plan. EnterpriseThis feature is available with an Enterprise plan. 5.30+This feature requires Strapi version 5.30+ or later.Some Strapi CMS features can be enhanced with Strapi AI, helping content managers and administrators design content structures, translate content automatically, and generate asset metadata, all from the admin panel.
Strapi AI is powered in one of 2 ways, depending on your plan:
| Strapi-managed | Bring your own AI key | |
|---|---|---|
| Plan | GrowthThis feature is available with a Growth plan. | EnterpriseThis feature is available with an Enterprise plan. |
| Features | Content-Type Builder assistant, AI Translations, AI metadata generation | AI Translations and AI metadata generation. No Content-Type Builder assistant. |
| Strapi version | 5.30 or later | 5.57 or later |
| AI requests go to | Strapi-managed infrastructure | Your own AI provider, with your API key and models |
| Billing | AI credits | Your AI provider's pricing |
| Data handling | Strapi-managed | Your provider's terms |
Activation and configuration
With Strapi-managed AI, Strapi AI works with both Strapi Cloud and self-hosted deployments. To get started:
- Upgrade to Strapi v5.30+. AI features are not available on earlier versions.
- Activate a Growth license key, or start a 30-day free trial via CLI or Strapi Cloud. The trial includes 10 free credits to explore AI features.
- Access AI features from the Content-Type Builder, Media Library, or Content Manager. The Content-Type Builder assistant and AI metadata generation are enabled by default. AI Translations must be enabled in the Internationalization settings.
To power Strapi AI with your own AI key, on the Enterprise plan, install and configure the Bring your own AI key plugin.
All Strapi AI features can be enabled or disabled globally through the admin panel configuration, whether they are Strapi-managed or powered by your own AI key:
module.exports = {
// ...
ai: {
enabled: true, // set to false to disable all Strapi AI features
},
};
See Admin panel configuration > Strapi AI for all configuration options.
Available features
| Feature | Description | Strapi-managed | Bring your own AI key |
|---|---|---|---|
| Content-Type Builder | AI chat assistant that helps design content-type structures, explain existing schemas, and plan data models. Uses your existing content types as context. | Available | Not available |
| Internationalization | Automatically translates content from the default locale to all other configured locales when you save an entry. | Available | Available |
| Media Library | Generates alternative text and captions for uploaded images. | Available | Available |
Credits and data handling
Strapi-managed AI consumes AI credits.
Strapi-managed AI includes 1,000 credits per month on the Growth plan, and 10 free credits during the free trial. On the Enterprise plan, Strapi AI is powered by your own AI provider through the Bring your own AI key plugin, and your provider bills the requests.
Lightweight actions use fewer credits, while more complex ones use more.
You can check your credit usage in the Settings Overview of the admin panel. Notifications are sent when your usage reaches 80%, 90%, and 100% of your monthly allowance. Overages apply.
Credits are shared across all users within the same project instance.
When your credits run out, you can keep using Strapi-managed AI, with overages billed monthly. For more information about Strapi AI, please refer to the dedicated support article.
Strapi-managed AI requests are processed through Strapi-managed infrastructure. Content is only used temporarily during each request and is not stored outside your instance. Strapi-managed AI follows the same GDPR-aligned framework as Strapi Cloud. With your own AI key, your provider's data handling terms apply.
See Usage information > Strapi AI data handling for more details.
Strapi MCP server
Strapi includes a built-in Model Context Protocol (MCP) server that lets AI clients like Claude, Cursor, or any MCP-compatible tool manage your content through natural language. Once enabled and connected, an AI client can create, read, update, delete, publish, and unpublish entries directly through Strapi's Content Manager, all gated by Admin token permissions. The Strapi MCP server is a built-in, free feature of Strapi. Click on the following card to learn more:
MCP server
Learn how to enable, configure, connect to, and use Strapi's built-in MCP server.